Updated February 2026. Facebook Marketplace remains one of the most attractive platforms for resellers thanks to its massive audience and low fee structure. But the fee landscape has evolved — Meta has made changes to shipped sales, payment processing, and seller protections. This guide breaks down every fee you'll encounter in 2026 and the strategies smart resellers use to maximize their take-home pay.
Facebook Marketplace has two fundamentally different fee structures depending on how the transaction happens:
| Transaction Type | Selling Fee | Payment Processing | Total Fee |
|---|---|---|---|
| Local Pickup (cash) | 0% | None | 0% |
| Local Pickup (FB Pay) | 0% | 2.9% + $0.30 | ~3.5% |
| Shipped (under $8) | $0.40 flat | Included | $0.40 |
| Shipped ($8+) | 5% | Included | 5% |
Compare this to eBay's 13.25%, Poshmark's 20%, or Mercari's 10%, and you can see why Facebook Marketplace is so appealing — especially for local sales where you keep 100% of the sale price.
The biggest draw of Facebook Marketplace for resellers is the zero-fee local sale. When a buyer meets you in person and pays cash, Venmo, or Zelle, Facebook takes nothing. This is unique among major selling platforms and creates a massive profit advantage.
Consider a $200 pair of sneakers:
| Platform | Fees | You Keep |
|---|---|---|
| Facebook (local cash) | $0 | $200 |
| eBay | $26.50 | $173.50 |
| Poshmark | $40 | $160 |
| Mercari | $20 | $180 |
| StockX | $18-20 | $180-182 |
That's an extra $27-$40 in your pocket on every $200 sale compared to the major platforms. Scale that across 100 sales a month and you're looking at $2,700-$4,000 more profit annually — just from choosing the right platform for local-friendly items.
In 2026, Facebook charges a flat 5% fee on shipped items priced at $8 or more. For items under $8, it's a flat $0.40. This fee covers both the selling commission and payment processing — there's no separate PayPal or Stripe fee on top.
The 5% shipped fee is competitive but not the cheapest:
Meta uses its own payment system (Meta Pay, formerly Facebook Pay) for shipped transactions. Funds are held until the buyer confirms receipt or 5 days after delivery tracking shows delivered — whichever comes first.
Key payment details for 2026:
While Facebook's fee structure looks simple, there are costs that don't show up in the fee percentage:
Local sales are zero-fee but high-effort. You're messaging back and forth, scheduling meetups, dealing with no-shows, and driving to meeting locations. If you value your time at $30/hour and each local transaction takes 45 minutes of total time, that's $22.50 in "invisible" fees — suddenly eBay's 13.25% on that $200 item ($26.50) doesn't look so bad.
Facebook Marketplace has the highest no-show rate of any platform. Industry estimates suggest 20-40% of arranged meetups result in cancellations or no-shows. Smart sellers mitigate this by:
Meeting strangers from the internet has real risks. Most police stations now offer "safe exchange zones" with cameras. Use them. For items over $500, consider meeting at a bank where the buyer can verify cash isn't counterfeit.
Unlike eBay (which offers discounted shipping labels), Facebook's shipping label options are more limited. You'll often pay retail USPS/UPS rates unless you use a third-party service like Pirate Ship. Factor shipping into your price or offer buyer-paid shipping.
Not everything sells well on Facebook. The platform excels for:
Facebook buyers negotiate on everything. If you want $100, list at $120. When they offer $100, accept and everyone's happy. If you list at $100, they'll offer $70 and you'll go back and forth for 20 minutes.
Facebook's algorithm rewards fast responders. Sellers who reply within 5 minutes get a "Very Responsive" badge, which increases buyer confidence and listing visibility. Enable push notifications for Marketplace messages.
Listings with more photos get more engagement. Include: front, back, sides, any flaws, brand tags, serial numbers, items in use, and a size reference photo.
Facebook's algorithm heavily favors fresh listings. If your item hasn't sold in a week, delete and relist it. You'll get another burst of visibility. Some sellers relist every 3-4 days for fast-moving categories.
The real power move is posting your Marketplace listing to local buy/sell/trade groups. A single listing can be shared to 10+ groups with a few clicks, multiplying your reach without any additional fees.
Popular group types to target:
Facebook Marketplace is one of the best sourcing channels for resellers. People routinely price items 30-60% below market value because they want a quick local sale. Set up keyword alerts for items in your niche and check multiple times daily.
The answer for most resellers is: all of them. Each platform has strengths:
| Scenario | Best Platform | Why |
|---|---|---|
| Bulky/heavy items | Zero fees, no shipping headache | |
| High-value electronics | Facebook + eBay | Try local first, then eBay if no bites |
| Sneakers/designer | eBay/StockX | Authentication, wider audience |
| Women's clothing | Poshmark | Best audience for fashion |
| Trading cards | Whatnot/eBay | Niche audience, authentication |
| General items under $50 | Fees eat margins on cheap items elsewhere |
Starting in 2024 (and continuing into 2026), the IRS lowered the 1099-K reporting threshold. If you process more than $600 in payments through Facebook's checkout system, Meta will issue a 1099-K. This applies to shipped sales only — cash from local meetups isn't reported by Facebook (though it's still taxable income you should report).
Smart tax moves for Facebook sellers:
As a seller, watch out for:
Absolutely — with caveats. Facebook Marketplace is the best platform for local sales, period. Zero fees on local pickup makes it unbeatable for furniture, electronics, and any item where the buyer wants to inspect before purchasing.
For shipped sales, the 5% fee is competitive but the platform is less polished than eBay or Mercari. The buyer base for shipped items is smaller, and seller protections are weaker.
The winning strategy: use Facebook Marketplace as your first listing platform for local-friendly items, and as a supplementary channel for everything else. Combined with eBay, Whatnot, and Poshmark, you'll capture every possible buyer across every channel.
Want to see exactly how much you'd keep on Facebook vs other platforms? Try our free fee calculator — it compares your take-home across 9 platforms instantly.
BundleLive gives resellers free tools to compare fees, track prices, and manage inventory across platforms.
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