Best Platform for Selling Clothes Online in 2026
Selling clothes online is a $200+ billion industry and growing. But with so many platforms available in 2026, choosing where to sell can feel overwhelming. The platform you choose can mean the difference between a $15 sale and a $45 sale for the exact same item.
We've sold thousands of clothing items across every major platform. Here's our honest, data-backed comparison to help you find the best fit for your closet — or your reselling business.
Quick Comparison Table
| Platform | Fees | Best Category | Avg Sale Price | Speed |
|---|---|---|---|---|
| Poshmark | 20% | Women's fashion | $25-40 | Medium |
| eBay | 13.25% | All clothing | $20-35 | Medium |
| Mercari | 10% | Casual/budget | $15-25 | Fast |
| Depop | 10% | Vintage/trendy | $20-30 | Medium |
| Grailed | 9% | Men's designer | $40-80 | Slow |
| ThredUp | Variable | Women's casual | $8-15 | Slow (hands-off) |
| Whatnot | ~8.5% | Vintage/streetwear | $10-30 | Fast (live) |
| Facebook MP | 0-5% | Local/casual | $10-20 | Fast |
1. Poshmark — The Clothing Resale King
Best for: Women's clothing, shoes, accessories, and designer items
Poshmark is still the #1 platform specifically designed for clothing resale. Despite the 20% commission, the audience is massive and motivated to buy fashion.
What sells best on Poshmark
- Brands: Lululemon, Nike, Free People, Anthropologie, Madewell, Tory Burch
- Categories: Athleisure, workwear, designer accessories, shoes
- Price sweet spot: $20-$75 (high enough to justify the 20% fee)
Poshmark tips for faster sales
- Share your closet 3x daily (morning, noon, evening)
- Participate in Posh Parties for category-specific visibility
- Offer 10-20% discounts on bundles
- Relist items that haven't sold in 60 days (resets the algorithm)
- Use all 16 photo slots — styled shots sell better than flat lays
Verdict: Best platform if you sell primarily women's clothing and don't mind the social media aspect (sharing, following, parties). The 20% fee hurts on low-value items, so focus on brands and items that sell for $25+.
2. eBay — The Everything Platform
Best for: All clothing categories, especially men's, vintage, and niche items
eBay's audience is 10x larger than any clothing-specific platform. For items that don't fit neatly into Poshmark's demographic, eBay is usually your best bet.
What sells best on eBay
- Men's clothing: eBay is the #1 platform for men's fashion resale
- Vintage: Band tees, 90s sportswear, vintage denim, retro brands
- Niche: Workwear (Carhartt, Dickies), outdoor brands (Patagonia, Arc'teryx), uniforms
- Designer: With authentication service for items $50+
- Lots/bulk: Clothing lots sell well for other resellers
eBay clothing tips
- Use keyword-rich titles (brand, size, color, material, style)
- Offer free shipping (build it into price) — listings with free shipping get 20%+ more views
- Use eBay's promoted listings at 2-5% for competitive categories
- Item specifics are crucial — fill in EVERY field
- Auction format works for rare/vintage pieces; BIN with Best Offer for everything else
Verdict: Best all-around platform. Lower fees than Poshmark, bigger audience, works for all clothing types. Especially strong for men's clothing, vintage, and niche brands.
3. Mercari — Fast Sales, Simple Listings
Best for: Casual brands, quick sales, items under $30
Mercari is where you go for fast, no-fuss sales. The listing process takes 2 minutes, fees are lower than eBay, and items under $30 move quickly.
What sells best on Mercari
- Casual brands: Old Navy, Gap, Target brands, H&M
- Kids' clothing bundles
- Athletic wear at lower price points
- Seasonal items (coats in fall, swimwear in spring)
Verdict: Best for quick sales of casual, lower-value clothing. Don't list designer items here — the audience expects deals.
4. Depop — Gen Z's Closet
Best for: Vintage, Y2K, streetwear, trendy/unique pieces
Depop's audience is young, fashion-forward, and willing to pay for aesthetic and uniqueness. If your style aligns, the platform is unbeatable.
What sells best on Depop
- Vintage band tees and graphic tees
- Y2K fashion (low-rise, baby tees, mini skirts)
- Streetwear (Nike, Stussy, Carhartt WIP)
- One-of-a-kind or handmade pieces
- Vintage denim (Levi's 501s are always popular)
Depop tips
- Photography matters MORE here than any other platform
- Model your items when possible (on-body shots sell 3x faster)
- Use relevant hashtags but don't spam
- Post consistently (the algorithm rewards fresh listings)
- Engage with the community — follow, like, and respond quickly
Verdict: If you sell vintage or trendy clothing and your target buyer is under 30, Depop should be your primary platform.
5. Grailed — Premium Men's Fashion
Best for: Designer menswear, streetwear, sneakers, high-end vintage
Grailed is the specialist's marketplace. The audience is specifically looking for quality men's fashion and willing to pay for it.
What sells best on Grailed
- Designer brands: Rick Owens, Margiela, Acne Studios, Comme des Garcons
- Streetwear: Supreme, Palace, Off-White, Kith
- Japanese brands: Kapital, Visvim, Needles, Human Made
- Vintage menswear: Military surplus, vintage workwear, 90s pieces
Verdict: Highest average sale prices for men's fashion. If you source quality menswear, Grailed should be in your rotation.
6. ThredUp — Hands-Off Consignment
Best for: People who want zero effort (and accept low returns)
ThredUp is the no-effort option. You send them a bag of clothes, they photograph, list, and ship. But you'll get pennies on the dollar for most items.
ThredUp reality check
- Payout is 5-80% of their selling price (which is already low)
- They reject ~60% of items sent in
- Processing takes 2-8 weeks
- Best for items you'd otherwise donate — get something instead of nothing
Verdict: Only use ThredUp for items not worth your time to photograph and list individually. For anything worth $15+, sell it yourself on another platform.
7. Whatnot — Live Selling Fashion
Best for: Vintage clothing, streetwear, clearing large inventories fast
Whatnot's live selling format is incredible for clothing. The urgency of live auctions, combined with the bundle feature, means buyers grab multiple items per show.
Why Whatnot works for clothing
- Show personality alongside your items (builds loyalty)
- Bundle feature: average 3-5 items per order vs 1 on other platforms
- Clear slow inventory fast through $1 auctions
- Lower fees (~8.5%) than most platforms
- Engaged community that comes back for regular shows
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Try BundleLive Free →8. Facebook Marketplace — Free Local Sales
Best for: Local sales, bulk lots, items not worth shipping
For clothing items that are heavy, bulky, or low-value, selling locally on Facebook Marketplace avoids shipping costs and fees entirely.
Platform Strategy: How to Maximize Your Clothing Sales
The best resellers don't use one platform — they use a tiered strategy:
Tier 1: Primary Platform (list everything here)
- Women's fashion → Poshmark
- Men's fashion → eBay or Grailed
- Vintage/trendy → Depop
- General/mixed → eBay
Tier 2: Cross-list high-value items
- Items worth $30+ → cross-list to 2-3 platforms
- Use a cross-listing tool (Vendoo, List Perfectly) to save time
- Wherever it sells first, delete from other platforms
Tier 3: Clear slow inventory
- Items sitting 90+ days → Whatnot live shows
- Items not worth shipping → Facebook Marketplace lots
- Items not worth your time → ThredUp clean-out bag
What to Sell: Top Clothing Brands for Resale in 2026
Always sell well (fast movers)
- Lululemon, Nike, Adidas, Patagonia, North Face
- Free People, Anthropologie, Madewell
- Levi's (especially vintage 501, 505, 550)
- Carhartt, Dickies (workwear trend continues)
High value (slower but profitable)
- Burberry, Gucci, Louis Vuitton, Chanel
- Arc'teryx, Stone Island, CP Company
- Vintage band tees (Metallica, Nirvana, Grateful Dead)
- Japanese denim (Evisu, Kapital, Sugar Cane)
Rising demand in 2026
- Gorpcore brands: Salomon, Hoka, Arc'teryx, The North Face Purple Label
- Quiet luxury: Loro Piana, Brunello Cucinelli, The Row
- Y2K revival: Ed Hardy, Von Dutch, True Religion (yes, really)
- Vintage sportswear: Starter jackets, vintage NBA/NFL jerseys
Photography Tips for Clothing
Photos sell clothes. Period. Here's what works best per platform:
- Poshmark: Clean flat lays on white/neutral background. Style with accessories. Use all 16 photos.
- eBay: Clear, well-lit photos on white background. Show tag, measurements, any flaws. Detail shots matter.
- Depop: On-body shots win. Aesthetic backgrounds. Think Instagram, not catalog.
- Mercari: Simple and clean. 4-6 photos, show condition clearly.
Pricing Strategy
- Check sold comps on the platform you're listing (not asking prices — SOLD prices)
- Factor in fees — a $30 item on Poshmark nets you $24. On Mercari: $27. On Facebook local: $30.
- Price 15-20% above your target to leave room for offers
- Don't race to the bottom — good photos and descriptions command higher prices
- Relist stale items instead of dropping price — fresh listings get more visibility
Bottom Line
There's no single "best" platform for selling clothes. The right choice depends on what you sell, who your buyer is, and how much effort you want to put in.
- Want the biggest audience for women's fashion? → Poshmark
- Want the lowest fees and broadest categories? → eBay
- Selling to Gen Z? → Depop
- Have designer menswear? → Grailed
- Want fast bulk sales? → Whatnot live shows
- Hate the process entirely? → ThredUp (but expect low returns)
Start with one platform, master it, then expand. The sellers making real money are cross-listing their best items across 2-3 platforms and using the right platform for the right item every time.