Whatnot by the Numbers
Whatnot crossed $8 billion in live GMV in 2025, more than doubling year-over-year. The platform now has 20M+ new accounts and 250+ categories. Here's where things stand this week.
What's Moving This Week
Fastest-growing search categories on Whatnot, based on the latest platform data and trend reports.
Price & Demand Trends
| Category | Trend | Avg $/hr Live | Signal |
|---|---|---|---|
| 🏀 Sports Cards (WNBA) | ▲ +1,670% | $400–800 | 🔥 Hot |
| 🪙 Coins & Bullion | ▲ +455% | $1,000+ | 🔥 Hot |
| 💄 Beauty & Cosmetics | ▲ +791% | $200–500 | 🔥 Hot |
| 👗 Women's Fashion | ▲ +223% | $250–600 | 🔥 Hot |
| 🧸 Nostalgia Toys | ▲ +950% | $150–400 | 🔥 Hot |
| 💎 Jewelry | ▲ +259% | $300–700 | ⚡ Warm |
| 📱 Electronics | ▲ +444% | $300–600 | ⚡ Warm |
| 👟 Sneakers | → Stable | $200–500 | ⚡ Warm |
| 🎴 Pokémon (base sets) | ▼ Cooling | $150–350 | ❄️ Cool |
| 🎤 Funko Pop (common) | ▼ Cooling | $80–200 | ❄️ Cool |
🔥 Hot vs ❄️ Cold
🔥 What's Hot
❄️ What's Cooling
What Happened This Week
💰 $225M Series F at $11.5B valuation
Whatnot's late-2025 raise signals continued institutional confidence. The company is investing in trust & safety, international expansion (UK growing fast), and brand partnerships.
📈 53% of sellers now earn majority revenue from live
Up from 41% last year. 1 in 8 sellers are now full-time. Average seller spends 23 hrs/week streaming and running their business. This is no longer a side hustle — it's a career.
🏀 Caitlin Clark 1/1 rookie card sells for $660K
Originally pulled during a live Whatnot break, this record-breaking sale validates WNBA cards as a serious investment category. Paige Bueckers (+530%) and Cameron Brink (+330%) also surging.
🏪 80% of sellers now in commercial spaces
24% have rented additional space to scale. Multiple sellers have grown from solo to 20-40+ employees. Live selling is creating real local economic impact.
3 Things to Do This Week
Go Live Daily — Even for 30 Minutes
Whatnot's data is unambiguous: daily sellers earn 100–250× more than monthly sellers. Even weekly vs monthly = 10–20× gains. Consistency beats virality. Block a daily slot and treat it like opening a store.
Source Nostalgia Toys NOW
Calico Critters (+1,735%), Lalaloopsy (+950%), Littlest Pet Shop (+700%), Beanie Babies (+590%) are all exploding. Hit estate sales, thrift stores, and Facebook Marketplace this weekend. Millennials are buying their childhood back.
Add a Beauty or Fashion Night
Beauty is up 791%, women's fashion 223%. If you're cards-only, you're leaving money on the table. Test a themed show — "Bold Beauty Night" or "Western Wednesday." New demographics = new buyers = less competition.
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Methodology: Data sourced from Whatnot's official 2026 trend report, State of Live Selling Report 2026, public platform statistics, and industry analysis. Search growth percentages reflect year-over-year changes in platform search volume. Revenue-per-hour estimates based on aggregated seller reports. BundleLive is not affiliated with Whatnot.