🕵️ Whatnot Competitor Spy

Analyze what top sellers do right. A structured competitive analysis framework — watch their shows, fill in the blanks, steal their best moves.

🎯 Enter a Competitor

Pick a seller you want to study. Watch 2-3 of their shows before filling this out.

📋 Show Analysis Checklist

Check each item as you observe it. Add notes for anything specific you notice.

Stream Schedule (Day & Time) When do they go live?
Show Duration How long are their shows?
Items Per Show How many items do they list?
Starting Price Strategy Where do bids start?
Bundles & Deals Do they bundle items or run promos?
Chat Engagement How do they interact with viewers?
Show Title Format What do their titles look like?
Camera / Production Quality Lighting, angles, overlays?

💰 Pricing Analysis

Estimate their pricing to understand their revenue model.

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Markup from Start
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Est. Revenue / Show
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Est. Revenue / Month

🧠 What to Steal (Best Practices)

Tips auto-generate based on what you've checked above.

💡 Schedule Insight
They have a consistent stream schedule. Consistency builds audience habits — viewers know when to show up. Consider streaming at the same times.
⏱️ Duration Insight
Note their show length. Whatnot's algorithm favors longer streams (2+ hours) for discovery. But quality > quantity — don't pad time with dead air.
📦 Inventory Insight
Pay attention to their items-per-hour pace. Top sellers average 20-30 items/hour. Too fast and buyers can't keep up; too slow and they bounce.
🏷️ Pricing Insight
Low starting bids ($1) create excitement and FOMO. Items often sell for 5-15x the starting bid. The psychological anchor of "$1 start" gets more people bidding.
🎁 Bundle Insight
Bundles increase average order value and save on shipping. If they're bundling successfully, you should test it too — even simple "buy 3, free shipping" works.
💬 Engagement Insight
Chat engagement is the #1 retention tool. Calling out names, running giveaways, and maintaining energy keeps viewers from scrolling away. Mirror their best tactics.
✏️ Title Insight
Show titles with emojis, urgency words ("$1 STARTS!", "FIRE DEALS"), and specific item callouts get more clicks from the Whatnot browse page.
📸 Production Insight
Good lighting and camera angles build trust. Viewers are more likely to bid on items they can see clearly. A $30 ring light can boost your sales significantly.
☝️ Check items in the analysis checklist above to unlock personalized tips

🚀 Your Action Plan

A generated summary based on your analysis. Print it, pin it, execute it.

Fill out the analysis above to generate your personalized action plan

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