Best Selling Apps 2026: Complete Marketplace Ranking
There are more places to sell online in 2026 than ever before. But more options means more confusion: which app has the lowest fees? Which has the most buyers for YOUR category? Where should you spend your time?
We've ranked every major selling app based on fees, audience size, ease of use, and real seller experiences. Whether you sell sneakers, vintage clothing, electronics, trading cards, or designer items — this guide tells you exactly where to list.
Quick Comparison: 2026 Marketplace Fees
- eBay: 13.25% final value fee + $0.30 per order
- Poshmark: 20% flat (under $15: $2.95 flat)
- Mercari: 10% + payment processing
- Whatnot: 9.5% (drops to 8% at volume)
- Facebook Marketplace: 5% (or $0.40 min) for shipped items
- Depop: 10% + payment processing
- Grailed: 9% + payment processing
- StockX: 8–9.5% (varies by seller level)
- GOAT: 9.5–25% (varies by seller level and commission tier)
- Vestiaire Collective: 12–15% (varies by price tier)
1. eBay — The Everything Marketplace
Best for: Electronics, collectibles, vintage items, niche categories, high-volume sellers
eBay remains the undisputed king of online reselling with 130+ million active buyers worldwide. No other marketplace matches its reach, category breadth, or search traffic. In 2026, eBay continues to be the foundation of most reselling businesses.
Fees
- Final value fee: 13.25% of total sale (including shipping) + $0.30 per order
- Store subscriptions: Starter ($7.95/mo), Basic ($27.95/mo), Premium ($74.95/mo), Anchor ($349.95/mo)
- Promoted listings: 2–20%+ additional (optional but increasingly necessary for visibility)
Pros
- Massive buyer base — 130M+ active buyers globally
- Sell literally anything — no category restrictions
- Auction AND fixed-price formats
- Best search engine of any marketplace — buyers find you through Google
- Robust seller tools, analytics, and bulk listing capabilities
- International shipping through Global Shipping Program
Cons
- Highest fees among general marketplaces (13.25% + $0.30)
- Buyer-favoring return policies — INAD abuse is real
- Promoted listings eat into margins
- Increasing competition from Chinese sellers
- Complex fee structure with category-specific rates
Verdict: Every reseller should be on eBay. Even if it's not your primary platform, the buyer base is too large to ignore. Best ROI for electronics, collectibles, and anything with specific model numbers that buyers search for. Read our complete eBay fees breakdown.
2. Whatnot — Live Selling Powerhouse
Best for: Trading cards, coins, sneakers, sports memorabilia, vintage clothing, anything collectible
Whatnot has exploded from a niche Funko Pop platform to a $3.7B valued live selling marketplace. The auction format creates excitement, and the bundling culture means higher average order values. For collectible categories, Whatnot is often the most profitable platform.
Fees
- Seller fee: 9.5% (drops to 8% at higher volume)
- Payment processing: Included in the seller fee
- No listing fees, no monthly subscription
Pros
- Lower fees than eBay, Poshmark, or Mercari
- Live auction format drives higher prices through bidding wars
- Bundle culture — buyers add multiple items before checkout
- Strong community and repeat buyers
- Growing rapidly — more buyers joining every month
- No promoted listings or advertising costs
Cons
- Requires live streaming — time-intensive
- Approval needed to sell in some categories
- Smaller buyer base than eBay (but growing fast)
- Shipping can be complex with bundles
- Income varies show-to-show
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Start Free Trial →Verdict: If you sell anything collectible, Whatnot should be your primary platform. The lower fees and auction dynamics regularly yield 15–30% more revenue per item compared to eBay fixed-price listings. Start with our beginner's guide.
3. Poshmark — Fashion & Lifestyle
Best for: Women's fashion, designer items, shoes, accessories, home goods
Poshmark has 80+ million users and remains the go-to platform for fashion reselling. The social features (sharing, Posh Parties) drive discovery, and the flat 20% fee is simple — no hidden costs.
Fees
- Under $15: $2.95 flat fee
- $15+: 20% commission
- Prepaid shipping label: $7.67 (up to 5 lbs, Priority Mail)
Pros
- Huge fashion-focused buyer base
- Social features drive organic discovery
- Simple fee structure — no surprises
- Prepaid shipping labels — easy for sellers
- Posh Parties create buying events
- Posh Authenticate service for luxury items
Cons
- 20% commission is the highest of any major platform
- Requires active sharing/engagement to get visibility
- Lowball offers are rampant
- Limited to fashion/home — can't sell electronics or cards
- $7.67 shipping can deter buyers on cheap items
Verdict: If fashion is your niche, Poshmark is essential. The 20% fee hurts, but the buyer base and ease of use compensate. Best for items $30+ where the fee percentage feels less painful. See our Poshmark fees guide.
4. Mercari — The Easy Everything App
Best for: General reselling, electronics, toys, home goods, casual sellers
Mercari is the simplest marketplace to use. List in 2 minutes, set a price, done. The 10% fee is reasonable, and the buyer base is broad enough to sell most categories. It's especially good for casual sellers who want simplicity.
Fees
- Seller fee: 10%
- Payment processing: 2.9% + $0.50
- Total effective fee: ~13%
Pros
- Extremely easy to list — fastest of any platform
- Broad category support
- Smart Pricing auto-drops prices for you
- Local meetup option to avoid shipping
- Growing buyer base
Cons
- Buyer base skews toward bargain hunters
- Lower average sale prices than eBay or Poshmark
- Limited seller tools and analytics
- Customer service can be slow
- No auction format
Verdict: Great as a secondary platform or for items that sit on eBay. Quick to list and reasonable fees. Don't rely on it exclusively — buyer base is price-sensitive.
5. Facebook Marketplace — Local & Shipped
Best for: Furniture, local items, bulky goods, general merchandise
Facebook Marketplace has the largest user base of any "marketplace" (tied to 3B+ Facebook users), but the experience is messy. Local sales (no fees, no shipping) are great. Shipped sales have a 5% fee — the lowest of any major platform.
Fees
- Local sales: Free (no fees)
- Shipped sales: 5% or $0.40 minimum
Pros
- Lowest fees for shipped items (5%)
- Local sales = zero fees, zero shipping
- Massive user base
- Great for furniture and large items
- Built-in messaging
Cons
- Flaky buyers — no-shows are common for local sales
- No seller protection for local cash sales
- Scammers are prevalent
- No organized seller tools
- Algorithm is unpredictable
- Limited shipping options
Verdict: Best for local sales (furniture, large items) and items where the 5% shipped fee makes a difference. Not reliable as a primary platform due to buyer quality issues. Read our Facebook Marketplace fees guide.
6. Depop — Gen Z Fashion
Best for: Vintage fashion, streetwear, Y2K, trendy clothing for younger buyers
Fees
- Seller fee: 10%
- Payment processing: ~3%
- Total: ~13%
Pros
- Strong Gen Z/Millennial buyer base
- Great for trendy/vintage fashion
- Instagram-like UI drives browsing
- Depop Spaces (live selling) gaining traction
Cons
- Small buyer base compared to eBay/Poshmark
- Buyers expect low prices
- Best for fashion only — limited categories
- US market still smaller than UK market
Verdict: Worth it if you sell trendy vintage or streetwear to a younger audience. Cross-list from Poshmark — it takes 2 minutes.
7. Grailed — Men's Fashion
Best for: Men's designer fashion, streetwear, sneakers, archive fashion
Fees
- Commission: 9%
- Payment processing: ~3%
- Total: ~12%
Pros
- Dedicated men's fashion audience willing to pay premium prices
- Lower fees than Poshmark
- Knowledgeable buyer base
- Good for high-end and archive pieces
Cons
- Niche audience — men's fashion only
- Smaller buyer base
- Scam/chargeback issues reported by some sellers
Verdict: If you sell men's designer or streetwear, Grailed buyers pay more than eBay or Poshmark buyers. Must-use for that category.
8. StockX — Sneakers & Hype
Best for: Sneakers, streetwear, electronics, collectibles (market-priced items)
Fees
- Transaction fee: 8–9.5% (based on seller level)
- Payment processing: 3%
- Total: 11–12.5%
Pros
- Authentication built-in — buyers trust the platform
- No listing/photographing required — just select size and set price
- Transparent pricing with market data
- Global reach
Cons
- Race to the bottom on pricing — transparent market = thin margins
- Strict deadlines — must ship within 2 business days
- Items must be DS/new with tags
- No room for negotiation
- Authentication delays can be frustrating
Verdict: Best for flipping new sneakers and hype items quickly. Not ideal for used items or maximizing margins. Great liquidity but thin profits.
9. GOAT — Premium Sneakers
Best for: Sneakers (new and used), streetwear apparel
Fees
- Commission: 9.5–25% (depends on seller level — new sellers pay more)
- Seller fee (cash out): 2.9%
Pros
- Accepts used sneakers (unlike StockX)
- Strong authentication
- Premium buyer base willing to pay more
- Good mobile app
Cons
- High commission for new sellers (up to 25%)
- Must build seller level to get reasonable rates
- Smaller than StockX for most styles
Verdict: Worth it for used sneakers (StockX doesn't accept them) and as a secondary to StockX for new pairs. Work on lowering your commission tier.
10. Vestiaire Collective — Luxury Resale
Best for: Luxury fashion, designer handbags, watches, jewelry
Fees
- Commission: 12–15% (varies by price tier)
- Authentication fee: Included for items over certain thresholds
Pros
- Global luxury buyer base (strong in Europe)
- Built-in authentication
- Premium positioning = higher sale prices
- Growing US market
Cons
- Slow sales — items can sit for months
- High fees compared to eBay
- Strict quality requirements
- Complex listing process
Verdict: Use alongside eBay for luxury items, especially if you have European buyers. The authentication adds value that justifies higher prices.
Which Platform Should You Use? (By Category)
- Sneakers (new): StockX → eBay → GOAT
- Sneakers (used): GOAT → eBay → Mercari
- Trading cards: Whatnot → eBay
- Coins/Numismatics: Whatnot → eBay → See our coin selling guide
- Women's fashion: Poshmark → eBay → Mercari
- Men's fashion: Grailed → eBay → Depop
- Vintage/Y2K: Depop → eBay → Poshmark
- Designer/Luxury: Vestiaire → eBay → Poshmark
- Electronics: eBay → Facebook Marketplace → Mercari
- Furniture/Large items: Facebook Marketplace (local)
- General everything: eBay → Mercari → Facebook Marketplace
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Try BundleLive Free →The Multi-Platform Strategy
The most profitable resellers in 2026 don't rely on a single platform. They cross-list strategically:
- Primary platform: Where most of your sales come from (usually eBay or Whatnot)
- Secondary platform: Category-specific (Poshmark for fashion, StockX for sneakers)
- Cross-list everything: Use tools like List Perfectly or Vendoo to list on 3–5 platforms simultaneously
- Delete when sold: Remove from other platforms immediately to avoid overselling
Read our complete cross-listing guide for the full strategy.
Bottom Line
There's no single "best" selling app — it depends entirely on what you sell and who buys it. eBay is the foundation for almost everyone. Add Whatnot if you sell collectibles. Add Poshmark if you sell fashion. Add StockX if you flip sneakers. The winning strategy is being on 2–3 platforms that match your inventory, not trying to be everywhere at once.
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