Seller Spotlights

Real sellers. Real numbers. Real money on Whatnot.

Can you make money on Whatnot? These 8 seller profiles — based on real patterns from the community — show what's possible when you treat live selling like a business.

* Composite profiles based on real seller patterns from Reddit, YouTube, and forums. Names and details fictionalized.

$59K+
Combined Monthly Revenue
8
Seller Profiles
6
Categories
3mo–3yr
Experience Range
📚
The Side Hustler

Rachel

📍 Austin, TX · Vintage Clothing
Before Whatnot4th grade teacher selling on Poshmark. $200/month, hours of listing photos.
→
After Whatnot2 shows/week after school. $2K/month extra income. Pays her car note and then some.
$2K
Monthly Rev
2
Shows/Week
35
Avg Items/Show
18mo
On Whatnot
"I used to spend Sunday photographing 50 items. Now I hold up a vintage dress on camera and it sells in 30 seconds. Live selling changed everything for me."
🎯 Rachel's #1 Tip

Start with what you know. I taught 90s fashion history — turns out that knowledge is gold when you're selling vintage on camera.

Tools She Uses
Whatnot Promote ($30/show) ⚡ BundleLive (bin sorting + analytics) Ring light + phone tripod Steamer for prep
👟
The Full-Timer

Marcus

📍 Atlanta, GA · Sneakers & Streetwear
Before WhatnotIT project manager, burned out. Flipped sneakers on eBay weekends — $500/month, slow sales.
→
After WhatnotQuit his job month 6. 5 shows/week, $8K/month. Built a following of 2,400 regulars.
$8K
Monthly Rev
5
Shows/Week
60
Avg Items/Show
2yr
On Whatnot
"The energy on Whatnot is insane. People are bidding, chatting, hyping each other up. eBay could never. I make more in one Tuesday night show than I did in a month of listings."
🎯 Marcus's #1 Tip

Consistency beats everything. I go live same days, same times, every week. My regulars know my schedule better than I do.

Tools He Uses
Whatnot Promote ($100/show) ⚡ BundleLive Pro (Smart Chat + Promote ROI) CheckCheck for authentication Dual camera setup
🏈
The Card King

Derek

📍 Dallas, TX · Sports Cards
Before WhatnotCollected cards since high school. Had $40K in inventory sitting in binders. Sold maybe $300/month on eBay.
→
After Whatnot$15K month during NFL season. Turned dead inventory into cash. Now sources specifically for shows.
$15K
Peak Month
4
Shows/Week
120
Avg Items/Show
2.5yr
On Whatnot
"NFL draft night I did a 3-hour stream and moved $4,200 in cards. The hype is real — people are watching football and buying cards at the same time. Timing is everything."
🎯 Derek's #1 Tip

Ride the sports calendar. NFL draft, NBA playoffs, World Series — that's when collectors are buying. Schedule your biggest shows around the sports schedule.

Tools He Uses
PSA/BGS grading ⚡ BundleLive (tracks 120+ sales per show) Card scanner for close-ups Penny sleeves + top-loaders
🏷️
The Thrift Flipper

Jasmine

📍 Phoenix, AZ · Thrift Flips
Before WhatnotStay-at-home mom, hit Goodwill for fun. Sold a few things on Facebook Marketplace — $100/month, if that.
→
After WhatnotSources 3 mornings/week, sells 3 nights/week. $3K/month profit after sourcing costs. Her "mom hobby" became real income.
$3K
Monthly Profit
3
Shows/Week
50
Avg Items/Show
14mo
On Whatnot
"I buy a shirt for $3 at Goodwill and sell it for $25 live on camera. My viewers love watching me reveal what I found. It's like a treasure hunt show and they're the audience."
🎯 Jasmine's #1 Tip

Make sourcing part of the content. I film haul videos at Goodwill and post them to build hype for my next show. By the time I go live, people are already excited to bid.

Tools She Uses
Goodwill + estate sales ⚡ BundleLive (bin packing saves 2hrs/show) Clothing rack display Poly mailers in bulk
🪙
The Coin Dealer

Frank

📍 Pittsburgh, PA · Coins & Bullion
Before WhatnotOwned a coin shop for 12 years. Revenue was flat — $6K/month, foot traffic declining every year.
→
After WhatnotAdded Whatnot as a sales channel. Now does $12K/month combined — doubled revenue without adding rent.
$12K
Monthly Rev
3
Shows/Week
45
Avg Items/Show
2yr
On Whatnot
"My shop gets maybe 8 customers on a good day. On Whatnot I get 200 people watching me crack open a roll of Morgan dollars. The audience is already there — I just had to show up."
🎯 Frank's #1 Tip

Use your expertise as content. I explain the history behind every coin — why a 1921 Morgan is common but a 1893-S is a unicorn. Education builds trust, trust builds buyers.

Tools He Uses
PCGS/NGC grading ⚡ BundleLive (day/time analytics for scheduling) Macro lens for coin detail Velvet display pads
👗
The Fashion Seller

Tanya

📍 Chicago, IL · Plus-Size Fashion
Before WhatnotPlus-size fashion blogger with 3K Instagram followers. Made $0 from fashion — all sponsored content, no real income.
→
After WhatnotBuilt a loyal community of 1,800 regular viewers. $5K/month selling curated plus-size fashion live.
$5K
Monthly Rev
3
Shows/Week
40
Avg Items/Show
1yr
On Whatnot
"Plus-size fashion is underserved everywhere. On Whatnot I can try things on, show how they fit, and my viewers trust me because they see it on a real body. That trust converts to sales."
🎯 Tanya's #1 Tip

Find the niche nobody else is serving. I'm one of the few plus-size fashion sellers on Whatnot. Less competition = more loyal buyers who come back every show.

Tools She Uses
Wholesale lots (SHEIN, Target returns) ⚡ BundleLive Smart Chat (free shipping reminders) Full-length mirror setup Branded poly mailers
🏢
The Team Builder

Andre

📍 Los Angeles, CA · Multi-Category
Before WhatnotStarted solo selling vintage toys. Did $4K/month but was working 80-hour weeks — sourcing, streaming, packing, shipping.
→
After WhatnotHired 3 employees. Runs 10 shows/week across categories. $25K/month revenue. Actual business, not a hustle.
$25K
Monthly Rev
10
Shows/Week
80
Avg Items/Show
3yr
On Whatnot
"The moment I stopped trying to do everything myself is when the business actually grew. I host the shows. My team handles everything else. That's how you scale on Whatnot."
🎯 Andre's #1 Tip

Hire for packing first. That's the bottleneck. Once someone else is sorting and shipping, you can run 2-3x more shows per week.

Tools He Uses
3 employees (sourcer, packer, shipper) ⚡ BundleLive Team (multi-seller management) Warehouse space (1,200 sq ft) Thermal label printer
🌱
The Newbie

Kyle

📍 Portland, OR · Thrift & Vintage
Before WhatnotCollege student, zero selling experience. Watched Whatnot streams for months and thought "I could do that."
→
After WhatnotStarted 3 months ago. Already at $1K/month selling thrifted finds. Pays his rent from live selling.
$1K
Monthly Rev
2
Shows/Week
25
Avg Items/Show
3mo
On Whatnot
"I was terrified of my first show. Had 4 viewers. But I kept going, and by show #10 I had 40 regulars. Now I look forward to going live more than anything. The community is what keeps me coming back."
🎯 Kyle's #1 Tip

Don't wait until you're "ready." My first show was terrible and I still made $85. Just start. You'll learn more in one live show than a month of planning.

Tools He Uses
Goodwill + garage sales ⚡ BundleLive Free Trial (started week 1) iPhone on a $20 tripod Folding table as display

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